Why Use Facebook Live Videos?


Facebook live video was launched in 2016 and since then over 2 billion people have watched a Facebook live video. What this tells us is that this is a fantastic way to increase your social media engagement organically, by using these different tools that Facebook gives us.

In fact, Facebook stats tell us that Live videos get 6 times more engagement than regular videos do. So not only will your followers love it, but so will the Facebook algorithm. That being said, here are our top 3 tips for the next time you decide to go live on your Facebook page:

  1. Have a plan for what you’re going to say
  2. Check your internet connection, so that your video doesn’t lose connection while people are watching
  3. Reuse your content, by posting your live video to your timeline, so that people who weren’t able to watch it live can watch it at a later stage.